SMS marketing is emerging as an indispensable tool that surpasses traditional outreach methods. While email inboxes are often flooded with unread messages, SMS communication achieves nearly 100% delivery success.
Let’s take a closer look at why message sending has become the preferred channel for businesses in Warsaw and across Poland — and how it helps build lasting customer relationships.
Modern consumers, constantly connected to their smartphones, expect quick communication. Unlike email, which often gets lost in the clutter, SMS messages reach the recipient instantly. Moreover, receiving and reading such ads doesn’t require an Internet connection — unlike email. This enables businesses to reach a wider audience, including people in areas with limited network access.
Another key advantage of SMS over email is the absence of broad filtering. Email marketing often struggles with spam and promotions folders, while SMS messages are delivered directly to smartphone screens. Telecom infrastructure doesn’t categorize or block text messages from official channels, resulting in higher delivery rates and more predictable communication.
Statistics show that SMS marketing generates much higher user engagement than email. In Warsaw, where life moves at a fast pace, instant reaction is critical: a message is typically read within the first 3 minutes, not hours — as is often the case with email.
The strategy of short-form messaging combined with personalization results in SMS campaigns generating up to five times more responses than traditional email campaigns. This effectiveness translates directly into better sales performance.
SMS campaigns work equally well for all age groups — from young adults to seniors. No matter the industry — healthcare, hospitality, tourism, or the taxi sector — many users prefer receiving information in the form of brief messages, making SMS a truly universal channel.
The SMS sending platform, when connected with CRM, allows you to automate routine tasks. Business owners appreciate the ability to sync databases and launch campaigns based on customer behavior — and integration with systems such as Magento, Webflow, Sky-shop, Zapier, Bitrix24 and others makes this even more powerful. Depending on the specifics of their business, companies can flexibly configure their systems to send short notifications and stay in full control of their communication processes.
SMS marketing enables you to reach hundreds or even thousands of recipients with minimal time and resource investment. With advanced contact list segmentation, advertising reaches the right target groups at the right time. A business strategy based on SMS communication delivers measurable sales effectiveness and helps build genuine, long-lasting customer relationships through thoughtful dialogue.