How to use emojis and shortcuts in SMS to capture the attention of recipients?

What is an SMS shortcut and why is it an effective communication tool?

SMS shortcuts are a way to convey information using the fewest characters possible.

Given the character limit in SMS, shortcuts help you craft concise messages without losing clarity. For brands, it's a powerful way to deliver key info in a short format and give messages a dynamic tone.

How to effectively use shortcuts in SMS?

Using shortcuts effectively requires following a few simple rules:

• Adapt your language to the target audience.
• Use only widely recognized forms.
• Avoid excessive abbreviation that may confuse readers.
• Keep the style consistent throughout the message.
• Combine shortcuts with full words for better clarity.

Most popular forms in marketing communication:

• "USD" instead of "US dollars"
• "no." instead of "number"
• "Mon-Fri" instead of "Monday to Friday"
• "hrs" instead of "hours"
• "tel." instead of "telephone"
• "info" instead of "information"

Common examples in marketing SMS:

Funny emojis in Android and iOS SMS: how do they improve message performance?

To boost user engagement, you can also personalize SMS messages with emojis — it makes the communication more lively and human.

On both Android and iOS, using funny emojis in SMS helps highlight key points and set the right tone.

Emoji in SMS — how to add them to enhance personalization?

Here are a few ideas on how to include emojis in SMS:

• Use a maximum of 1–2 emojis per message.
• Choose emojis that fit the context and industry.
• Test display across different devices.
• Use popular emojis that are easily understood.
• Maintain a consistent style across communications.

Personalizing SMS with emojis reduces the character limit to 70. That’s why it’s crucial to balance eye-catching style with meaningful content. Funny emojis can increase open rates significantly, but only when used moderately and in the right context.